as i watch tv, and i do watch my fair share of it, i will often notice when a commercial stands out as being either really good or really bad. i have to say, there have been some very funny commercials over the past couple of years, but there are some where i find myself scratching my head and wondering who in the hell actually approved THAT ad?
over the past few days, i’ve been sick, so i’ve been covered up on the couch and watching more tv than usual. that meant seeing more commercials, and one in particular has just driven me NUTS.
ford motor company’s commercials for their new “Edge” vehicle are not so bad, as a commercial goes. i mean, you get to see plenty of shots of the vehicle riding around, so what more can you ask for in a car commercial? but the SONG for this damn thing is just HORRIBLE. the commercials end with the singer announcing, “i like to live on the ed-JA!”. think of those sunday morning preaching shows on the radio and tv, where the preacher makes it a point to over accentuate the last syllable of certain words…you know, “people get ready-AH! the new ford ed-JA is coming to take you away-AH!” it is AWFUL. in my opinion, ford motor company has been out of touch with american car buyers for a LONG time now. their designs seem “old” to me. the newly designed ford mustang is a very sharp car, but that’s the first “hit” in a long line of misses for ford, if you ask me.
they’ve been desperately trying to change their image lately, it seems, but i just don’t think they are getting it right. this ad just goes to further prove that point. in an attempt to be young and cutting edge, they come across as old and annoying. does that make YOU want to buy a ford? i didn’t think so.